HAVE YOU EVER EXPERIENCED THAT DISTINCT feeling of rising terror when walking through the “girls’ aisle” at a toy store? Or wanted to cower in fear at the idea of being dressed head-to-toe in PINK by Victoria Secret? In a deeply sociologically-motivated study, we set out to determine whether those dusky visions of Hell flitting before our eyes have root in the natural world, or the manmade. After extensive research, the answer to that particular question remains unclear, though one thing is certain: out in the wild, there’s good cause to fear the color pink.

Read More